Huh, who would have bet on that? (Everyone.)Īnd for gaming enthusiasts, that's what makes betting on football just as thrilling. Or Tom Brady's (not so) surprising return after his latest 40-day retirement. Like Patrick Mahomes throwing his sixth 5-touchdown game in a week-one route against Arizona. It's a game where anything can happen, with thrills both on and off the field. To say we're a nation obsessed with the sport is an understatement. In the 2021 NFL season alone, more than 17 million fans tuned in, clocking 370 billion minutes of TV view time. Whether you're a life-long member of the Bills Mafia, a transplant still sporting your team colors every game day (we're looking at you, Raider Nation), a diehard college fan or the kind of superfan who can happily spend your weekend parked in front of any game served up, the world just seems to come back to life once the season is underway. And people in every corner of the country are celebrating the return of America's favorite season - football. Up Your Game This Football Season See you at the sportsbooksĪh, September.